What is your story? When we meet someone, we are interested in learning more about them. We ask questions and listen to what they have to say. We listen to their story. And then depending on what we hear, we may become intrigued or eager to learn more.
Well, the same happens with personal brands and businesses. We seek more information, we want to know what they stand for and how they came to be. We want to know their story.
Having a powerful story that resonates with your audience is an integral part of your business and writing! (yes, remember writers are businesses too!).
In today’s episode, Lauren goes over what a story capsule is and the three most powerful stories you can have in your business. By leveraging these stories, you will be able to strengthen your relationship, build trust, capture people’s attention, and deepen your connection with your audience.
The goal of this episode is to get you started on this so listen until the end to learn more about the 6 step process of creating your story capsule.
Thank you so much for tuning in today! If you haven’t listened to episode 43 where Lauren and debut author, Thien-Kim Lam chat about diversity in writing, sex toys, and the importance of own voices, then go back and check it out!
You can also stay tuned for new weekly episodes @schoolforwriters, and if you want to spread the love even further, consider following, rating, and reviewing!
Resources mentioned in this episode:
-Join the School for Writers Academy and start building a thriving writing career today!
-Want to start using story capsules in your business? Grab your free guide HERE!
Book recommendation of the week:
–The Stand by Stephen King.
Wondering why we don’t link to Amazon? Check out Episode 2 of the Business School for Writers Podcast to hear all about how supporting independent bookstores helps you see more stories like yours out in the world.