On a scale of 1 to 10, how afraid are you of niching down in writing?
While this seems to be a common fear amongst most writers, there is a competitive advantage about having a niche market regardless of how small your audience is. After all, they say the riches are in the niches!
Today on the show, Lauren welcomes Director of Editorial & Acquisitions at the independent publishing house Ulysses Press, Casie Vogel.
Casie is an avid fiction reader and author of The Hard Seltzer Cocktail Book. She has been working with Ulysses Press for the last 7 years and is here today to talk about her passion for helping book authors get their books out into the world and the role of small presses in amplifying marginalized, silenced voices within the publishing world.
This is a very educational and informative episode where Casie and Lauren discuss the benefits of niching down and how it allows you to know exactly who you’re targeting as well as tailor every part of your book.
If you’re wondering what it means to be an indie press and how that fits into the landscape of publishing, keep listening and learn more about the process of submitting your book idea to Ulysses Press, how distribution works for small publishing houses, and even listen to some examples of unsolicited projects Casie has worked on and how her team helps authors get their book ready to be published without the need of a literary agent.
Thank you so much for tuning in today! If you haven’t listened to episode 38 where Lauren talks about how to write and edit a self-published book, then go back and check it out!
You can also stay tuned for new weekly episodes @schoolforwriters, and if you want to spread the love even further, consider following, rating, and reviewing!
Resources mentioned in this episode:
-Join Lauren in the Jumpstart Your Writing Routine Workshop on June 16th. It is free for this one time only!
–The Office of Historical Corrections: A Novella and Stories by Danielle Evans
Book recommendation of the week:
–It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden
Wondering why we don’t link to Amazon? Check out Episode 2 of the Business School for Writers Podcast to hear all about how supporting independent bookstores helps you see more stories like yours out in the world.
Casie Vogel is the Director of Editorial & Acquisitions at the independent publishing house Ulysses Press. A seasoned editorial leader, Casie specializes in research and development of unique content and products backed by data. Her trade publishing experience spans across nonfiction genres including pop culture, culinary, education, business and management, licensing, and more. Casie’s acquisition highlights include Grammy-nominated Jhene Aiko’s 2Fish: (a poetry book), Cry Baby Coloring Book by singer-songwriter Melanie Martinez, and The Growth Mindset Coach. Prior to her current role at Ulysses Press, Casie acquired business books for McGraw-Hill and Palgrave Macmillan. She lives in Brooklyn, NY.